AquaGo is a company of innovative individual solutions on the market of purification and softening of drinking water. Official representative of H.Preiss International, aquaSpin (Germany), Hidrosalud (Spain), Blupura (Italy) in Ukraine.
To develop naming, slogan and concept, bring a new brand of innovative solutions to a highly competitive market of purification and softening of drinking water, launch an informational advertising campaign, develop a marketing strategy.
Our task
Solution
Marketing researches and marketing audit of the company showed that the main advantage of the product is it`s design. "Water filter which you will not want to hide in the storeroom, innovation in the water purification market" - a concept which formed the basis of further strategy and communication plan with a definite key customer.
Results
Naming and logo
At the heart of the name concept is the image of wave, as an interpretation of the life-giving force that drives innovations.
To improve the quality of people`s lives throught the aesthetics water using, tasting and real pleasure of pure healthy water.
Mission
Slogan
AQUA GO - IMPROVE YOUR LIFE. IMPROVE YOUR WATER.
Positioning
Company of innovative individual solutions on purification and softening of drinking water market.
Marketing strategy:
Marketing plan for 6 months with tools and budget.
AquaGo Innovative company
Visual communications for AquaGO
Creation of pages for social networks, POS - materials and adaptive website design.